After graduating from Nottingham Trent University where she studied Animal Biology, Lydia went travelling and worked in various roles in the hospitality industry. She then decided a role in Sales would be the next step for her as she wanted a secure position which she could make into a career. As Lydia enjoys interacting with and talking to people she chose a career in Sales as she thought it would suit her personality.

The selection process

Lydia applied for the Sales Development Representative role through a specialist graduate recruitment agency and then attended an assessment day at our UK Head Office with another 7 candidates. During the day, she took part in a group role play scenario, was asked to deliver a short presentation and ended the day with a panel interview. During the day she was also able to talk to current SDR’s at Webexpenses and find out more about the role and the company. Lydia was successful and joined us in the autumn of 2019 as a Sales Development Representative.

The first few months

In her first month, Lydia’s induction provided her with a good introduction to the business as a whole. She was also assigned a buddy to help her settle in and as this was a more experienced member of the team, it meant that it was someone else she could learn from. During this time, she also received training on sales processes and techniques as well as training on our software which enabled her to fully understand the features and benefits of the system she would be speaking to prospective clients about.


Lydia joined as a Sales Development Representative; in this role the SDR speaks to prospective clients to uncover a requirement for software and then books the software demonstration with a Sales Consultant. SDR’s carry a target and are required to book a certain number of demonstrations each month. After gaining the required knowledge and experience as well as growing in confidence and improving her communication and negotiation skills she was ready for a promotion. In July 2021, Lydia became a Sales Consultant. She said “I now have more responsibility in my role and demonstrate the product to potential clients which I enjoy.” In her role, she prospects and researches new clients to uncover any pain points in their existing processes.

What’s it like to work here Lydia?

“It's good fun. There is always good spirit in the office. The support from all the teams really proves what a great place it is to work.

Based on her experience we asked her if she had any advice to candidates considering starting their career in sales “Take and trust people's advice when they give it to you and always use the people around you…If you are driven, open to trying new things, confident, proactive and strong willed you'll be successful in Sales.”


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